Key Takeaways

• Kelly Knievel, the eldest son of legendary daredevil Evel Knievel, is estimated to be worth $1-2 million as of 2024.
• Kelly’s primary source of income is his role as the head of K and K Promotions, which owns the publicity rights to Evel Knievel’s name and manages the brand, intellectual property, and memorabilia.
• K & K Promotions has been involved in trademark infringement lawsuits, which can impact Kelly’s net worth.

Kelly Knievel, born in 1960, is the eldest son of the legendary motorcycle daredevil Evel Knievel.

While his father’s name is synonymous with death-defying stunts and a larger-than-life personality, Kelly has carved out his own path, balancing his role as the guardian of his father’s legacy with his personal pursuit.

As of 2024, Kelly Knievel’s estimated net worth is approximately $1-2 million.

This figure, while significant, pales in comparison to his father’s peak wealth but reflects Kelly’s more modest approach to life and business.

BIG ANNOUNCEMENT!!!!!!! Evel Knievel in collaboration with Motor Mania, The Evel Knievel Museum,our Grand Marshall and Modern day daredevil Robbie Maddison and Krysten Knievel and Knievel's Daredevil Band are bringing you the RETURN TO SNAKE RIVER CANYON 50th ANNIVERSARY… pic.twitter.com/AEqsNKVDIS

— Evel Knievel (@evelknievel) June 15, 2024

Kelly’s primary source of income stems from his position as the head of K&K Promotions, which has owned the publicity rights to Evel Knievel’s name since 1998.

This role involves managing the Evel Knievel brand and overseeing intellectual property, trademarks, and memorabilia related to his father’s estate.

The company’s value has been bolstered by various licensing deals and merchandise sales over the years.

In addition to his work with K&K Promotions, he has acting and production credits, including “Storyville” (1997), “Stuntman” (2018), and “The Evel Knievel Way” (2020).

He has also been involved in the construction industry, running a small construction company in Las Vegas.

Unlike his father, Kelly has refrained from the spotlight, potentially limiting some lucrative opportunities but aligning with his preference for a more private life.

His residence in Las Vegas, a city with a dynamic property market, could impact his overall net worth.

Additionally, Kelly’s divorce from Shelli Knievel in 2016 may have affected his financial status, though specific details are not public.

It’s worth noting that Kelly’s approach to wealth differs significantly from his father’s.

Evel Knievel was known for his extravagant spending and lifestyle. At one point, he owned multiple planes and lived in luxurious homes.

In contrast, Kelly has maintained a more modest profile, focusing on preserving his father’s legacy rather than emulating his lavish lifestyle.

While Kelly’s net worth may not reach the heights of his father’s peak fame, it represents a sustainable approach to managing a legendary brand.

As the custodian of the Evel Knievel name, Kelly continues to balance honoring his father’s memory and forging his own path in the business world.

In Case You Didn’t Know

• K&K Promotions has been involved in various trademark infringement lawsuits, including one against Disney and Pixar over a character in “Toy Story 4.“
• Kelly Knievel’s father, Evel Knievel, had a net worth of around $3 million at his demise.
• His brother, Robbie Knievel, had a net worth of around $2 million at the time of his demise.